Posts Tagged business planning

You did what?

Image courtesy of Idea Go from freedigitalphotos.net

Image courtesy of Idea Go from freedigitalphotos.net

Your business, what have you been up to? I know last time we caught up you had a lot to say about how things were not as good as you would have hoped and you now wanted to give things a boost… so…

  • Did you do more sales this week?
  • Perhaps you tweaked systems to get more sales? – Marketing – Management – Operations…
  • Did you make adjustments to what you offer so you can sell more? Products – Services, perhaps packages of items and or services to make them more attractive?
  • Maybe you gathered the sales team and had a chat about what’s working and figured out what they are up to?
  • You worked on your profile of your ideal customer and from that tweaked your marketing?
  • You reviewed your business plan
  • Worked on your SWOT analysis
  • Worked with your bookkeeper to get more figures on average dollar sales, profitability etc…

Perhaps you did these things instead…

  • You decided it was all too hard and sat about chatting about what you ‘think’ you are doing
  • You put in long hours but have little idea about what took place…
  • You keep telling people it’s all too hard…
  • Stood in the window watching a few people walk by and of those that did, few came in to buy…

Take a look at the first list, did you come close on any of these, or did the week magically ‘slip away’ again this week like in the second list? Chances are you lost the week to procrastination, talking but doing little else.

If you are running a business based on ‘best practice’ or are wanting to, then you should be asking what are the top businesses in my field doing and how am I matching or exceeding that? Chances are they are selling more than you buy using best practices.

Without sales you have no turnover and that impacts right down the line eventually. Therefore what you have to offer becomes a vital part of what you do, if people don’t want what you have in the first place then how can there be any sales?

Perhaps you need to explore what you have on offer, is it good enough for people to bother with or could it be better?

Is it time you took a reality check and figured out what you need to be doing to make your business perform better? Probably, create a plan then work it. Make sure more sales or ‘better’ sales is at the cornerstone of what you are planning.

If you need to pay someone to help you improve your buisness then consider doing that, it might seem to cost in the beginning, but eventually it should become an investment.

Regards

Steve Gray

 

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When business gets fuzzy

Perhaps you know what I mean just from reading the title, ‘When Business Gets Fuzzy’. Those moments when it’s all a blur, you can’t seem to get much done, but you are busy enough.

Image courtesy of stockimages from freedigitalphotos.net

Image courtesy of stockimages from freedigitalphotos.net

Your to do list looks like a scrawl of badly drawn doodles, your planning efforts with others become more like a blah, blah, blah session and nothing much seems to happen. You do alright chatting with your team, they like the time out and get some of their own doodling done.

Your business seems to continue on okay with work coming in and going out, but the details seem to be fuzzy at times. You get the sense you are turning up but not much is motivating you to be there, It’s like the light is on but no one in home. Perahps it’s not a big deal for now, but if this continues you could be setting your business up for a difficult time.

Let’s explore some ways to get the clarity and motivation back so the ‘fuzzies’ don’t wipe you out and flatten the business..

Make a list – The list shoud be about what you love about the business, why you got started, what you hoped to achieve. Go searching for what motivated you in teh first place, you might just find a solid answer amongst the list.

Get inspired – Other people in your busness or your industry will have good reasons for doing what they do, if they are inspired start asking them questions to search for answers that might just suit  you too.

Check the foundations – Just as a building needs solid foundations so to does your business. Have a look at the mission and vision, if you have one, and the values that underpin these. Are any of the values inspiring? If not why not… Ask your team about them and how they work with these or not. Now do what you can to shore up teh foundations and get things right again, the key to your ‘fuzzies’ could well be here.

To do list – Make it big bold and ‘bodacious’ make it so you want to work on it. In the age of techno gadgetry your to do list is probably buried alive in a bunch of ‘apps’ and while it can link to calendars, cook your eggs just right and hail a taxi for you (well almost)… Becuase it’s hidden, it becomes ‘out of sight out of mind’. Generally others can’t see it and that might be useful for some things on the list for others that’s a nuisance. Try a written list on brightly coloured paper for a change.

Set gnarly goals – You know goals can work in some situations, as  a milestone, as a point to aim for as a device to rally the troups with. Select goals your teams can achieve and ones that they can have ownership of, but what about you… what goals are you setting for yourself? Whatever the goals are, gather people around you that can assist you to make them happen. These people can become unreasonable friends or associates who can hold you to a higher performance level than you might be used to, it’s a sure fire way to beat the ‘fuzzies’!

Passion systems are go! – If you were once passionate about your business you might now have some pointers to get you back on track, kow that passion only really works if you have a system to make it work. All of the above points could do that.

Now you have read the six points, what comes to mind for you… A counselling session, a few new ideas, some ‘ah ha!’ moments or soemthing else? Let’s hope that whatever it is it makes sense to you and can provide a solid way forward so you can take the fuzzies on and make some clear decisions about what you want to have happen next.

Regards

Steve Gray

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