Posts Tagged business success

Juggle that business

That’s right juggling…

Juggling business resources

Juggling your business resources

When you know that the business has so many elements it’s almost impossible to juggle them all, you start to realise there must be an answer to being able to juggle at least SOME of the elements.

For those with a big enough business or the resources to do it, you might simply delegate those things that require more time to make sure things are done right. Not all of us are that lucky.

For those who are starting out, or those who want to keep the business alive and happening even though you have a small crew, this planning document is for you.

Download the free PDF file, it’s at the end of the article… It’s just two pages of planning material that you can copy to your heart’s content, then USE IT to get your planning act together. You know what they say… “Work on the business not just in it.” When you realise that’s a truism you want to aspire to, then drag this out and make it happen.

Ok, so it’s a planning calendar with a sheet of questions and query points to get you started. The aim is to get you thinking about the three key areas that make your business tick, then plan to work on each area. If you get stuck you can refer to the questions on the list, then develop  some starting points to go from.

Enjoy and drop me a line to let me know if it works for you or could be altered to make it better!

Planning guide

Regards

Steve Gray

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Reputations Matter

ReputationYour organisations reputation can be a major key in making sure your business succeeds, lousy reputation and you could go ‘down the gurgler’ unless you have some sort of monopoly.

In a competitive world you are up against competitors who don’t need to run your business down, if you are already losing points by not attending to some key attributes of reputation.

Take a look at the list below, and think about if you even have a small handle on any of these pointers, let alone the whole list.

Nine Key Attributes of Reputation

  • Innovation
  • People management
  • Use of corporate assets
  • Social responsibility
  • Quality of management
  • Financial soundness
  • Long-term investment value (for those with investors of some kind)
  • Quality of products / services
  • Competitiveness – Local and or global

Want people to love your business and therefore buy more, partner with you more, get excited about what you have to offer? Then work on the key traits, learn more about them, work the list until your organisations reputation is where it needs to be.

You will also note in working on your organisations reputation that your business will flourish as you make steps into each area and develop the enterprise more.

Which one will you and your team tackle first?

Regards

Steve Gray free business tips

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Two Types of Business

laptop peopleOne – Local, the type that provides serivces and products to the local community, the money comes in and stays in that community. By doing this the local community moves the money about locally and no $$ gain is made.

Two – Global, the type that draws money into the local community by providing products and or services to the wider world. By doing this the local community benefits by having more $$ to spend.

When regional or city areas look to developing businesses it would pay to know the difference between these two and focus on those which offer the best opportunity for the tasks at hand. In an ideal world there would be a cohesive mix of both types, as the momentum builds for one, so the other would probably need to grow.

The challenge is knowing what to do to be able to build each and provide relevant training and development to boost each appropriately.

Regards

Steve Gray Free Business Tips

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Persistence pays

signpost marketing

Image courtesy of Stuart Miles from freedigitalphotos.net

You know that when you learn something new, persistence pays, if it’s a musical instrument, practice practice PRACTICE! it’s that ability to ‘keep on keeping on’ that pays dividends.

The same with some aspects of business, being able to continue with somethingthat might seem a little tenuous at times can pay off.

Marketing is one of those areas. Some people place an advert and hope it will yeild results on the first go, often it takes 8+ placements of that advert to get some form of result.

Social media is a key marketing tool these days for many businesses, and being persistent with the posts you make is therefore a useful thing to ensure people notice your business.

Think about the ways you can leverage this to your advantage, and tackle some of these ideas as well:

  • How can you be persistent with Public Relations material to try and get free advertising and being seen by the media as an expert in yoru field so they can come to you when they want to know about your line of business.
  • How can you plan to ensure you have a marketing activity happening at least once a week? and no having a website up 24/7 is not something you should count on for this activity…
  • What is ‘best practice’ in your industry? and  how can you match your marketing efforts to this?
  • What innovative ways can you get the business name out to more of your target market? Think promotional products, think stand and hand out samples in retail, think, research explore and come up with some that are cost effective and useful
  • Which company local to you is your biggest competitor? How can you beat what they do in their marketing to take some of their market share?

Being persistent in  your marketing efforts is the same and persistence in  your management, leadership, operational tasks and compliance issues. you have to do it, you have to make sure it’s working and now is the ideal time to start!

Regards

Steve Gray

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You did what?

Image courtesy of Idea Go from freedigitalphotos.net

Image courtesy of Idea Go from freedigitalphotos.net

Your business, what have you been up to? I know last time we caught up you had a lot to say about how things were not as good as you would have hoped and you now wanted to give things a boost… so…

  • Did you do more sales this week?
  • Perhaps you tweaked systems to get more sales? – Marketing – Management – Operations…
  • Did you make adjustments to what you offer so you can sell more? Products – Services, perhaps packages of items and or services to make them more attractive?
  • Maybe you gathered the sales team and had a chat about what’s working and figured out what they are up to?
  • You worked on your profile of your ideal customer and from that tweaked your marketing?
  • You reviewed your business plan
  • Worked on your SWOT analysis
  • Worked with your bookkeeper to get more figures on average dollar sales, profitability etc…

Perhaps you did these things instead…

  • You decided it was all too hard and sat about chatting about what you ‘think’ you are doing
  • You put in long hours but have little idea about what took place…
  • You keep telling people it’s all too hard…
  • Stood in the window watching a few people walk by and of those that did, few came in to buy…

Take a look at the first list, did you come close on any of these, or did the week magically ‘slip away’ again this week like in the second list? Chances are you lost the week to procrastination, talking but doing little else.

If you are running a business based on ‘best practice’ or are wanting to, then you should be asking what are the top businesses in my field doing and how am I matching or exceeding that? Chances are they are selling more than you buy using best practices.

Without sales you have no turnover and that impacts right down the line eventually. Therefore what you have to offer becomes a vital part of what you do, if people don’t want what you have in the first place then how can there be any sales?

Perhaps you need to explore what you have on offer, is it good enough for people to bother with or could it be better?

Is it time you took a reality check and figured out what you need to be doing to make your business perform better? Probably, create a plan then work it. Make sure more sales or ‘better’ sales is at the cornerstone of what you are planning.

If you need to pay someone to help you improve your buisness then consider doing that, it might seem to cost in the beginning, but eventually it should become an investment.

Regards

Steve Gray

 

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Let’s build a crumbling mess

Image courtesy of Stuart Miles from freedigitalphotos.net

Image courtesy of Stuart Miles from freedigitalphotos.net

You actually wanted to create a solid business but what happened next didn’t turn out that way. In the beginning you will take care to make it look good and it will hold together for a few years, but most assuredly it will crumble. The ‘business’ fulfills a need, a void, and as such it has merit in the marketplace so let’s build it, time is of the essence!

It will provide shelter, seem warm and inviting, but then some cracks will appear, soon we will then fill these gaping holes with false hope, ask for some asisstance from the cavalry… But alas none will come. Soothsayers, mystics and others with potions and wisdom seemingly produced by ‘slight of hand’, will offer ways forward, but no such road will be travelled.

There, as the last vestige of hope is held aloft I will concede, that the real hope, the real failure, the real demise was visible, right there in the beginning, the mystics and others were right.

If only we knew then what we know now… We would not have dragged so many others into this screaming heap of maudlin mayhem, mind you we did a great job of ‘dressing it  up’. At its peak it looked like a princesses castle, bright and shining in any light. The challenge was what to do when the lights went out…

Alas no, there was no escaping the ego driven, maniacal ‘team’ building a tempestuous empire, despite protests from more knowing folks. No, it was all our doing, we created it, we ordered it to be fashioned into the shape it was… Underneath we fuly knew it’s demise was certain.

Sure we could have stopped, but the time seemed right. Sure we could have done things differently, but it weemed as if we had little in the way of suitable resources. Sure we blamed others, but ultimately it was us who selected them on their merits, qualifications and that all so imporant rapport we had with them, they were so like us it wasn’t funny.

Now as we look back and consider what could have been, indeed what should have been, some of us are filled with a sense of dread, a sense of “what if we had just done things differently…” No, there was no way to change the past, it is what it is, a crumbling mess, a shadow of its percieved former glory.

We now understand what numerous wise people had said about having a good foundation to build on. We also understand that in one persons life things will change, and if luck is on the side of the person with a solid vision then an amazing legacy can be left. A legacy that provides the guidelines on which people can chisel away at the notion and vision of utopia, a legacy where people of strong means can guide those not so fortunate. A legacy where financial profits are not the only hallmark of a growing organisation.

Perhaps we am now reflecting on those around us who built stone houses while others made theirs from straw, or are we simply sensing that what we did build, although we used stone, had mud instead of mortar to join it and therin lies the problem.

One thing is for sure there are many things that made the crumbling mess, it started with a smallgroup of us and then became an extension of us, the team were a bunch of people who knew when to say yes and although they could have said no for all the right reasons, they failed to do so.

More things come to mind about how this disintegrating behemoth so stunningly limped, then stumbled into ruinous oblivion. Seeminingly the more that was added on, the more the rot set in, in the foundations and framework. like termites so busily doing what they do so well, so efficiently, but over time the hollow remains can no longer support the once ‘glorious facade’.

It’s simple to say it should have been an easy ride, serve the customers, make a profit to sustain us in quiet times and build from. Work with more of the ‘right people’, plan well and above all listen to your heart and temper it with reasoned debate… but no, that didn’t happen.

What did happen causes heartache and pain. So many gave so much for so little, clearly the crumbling mess was more than just physical materials, it in fact ended up creating huge emotional burdens far more invasive than we can imagine. This can not be apologised for, we can not know how deep the viens of pain run, nor how much can be attributed to the physical ‘crumbling mess’, or the lack of human compassion the driven team possessed.

It’s all over now, the sordid details and their oh so high level of importance at the time, the losses, the pain and anguish. Finished, complete, time to move on. Time to learn and start a fresh, time to let others explore, build and ‘run riot’ in the marketplace. It’s also time to believe that others will learn from the details of this crumbling mess. A time to hope that they have the desire to create a positive legacy rather than the afore mentioned disasterous, deluded crumbling mess.

 

Regards

Steve Gray

 

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A Sense of Belonging

Which would you rather have, a team that turns up because they have to or because they want to? The latter right… Why? Because they don’t have to be there, their mindset is different, they might shy away from a challenge if they think their mortgage is on the line, but they will put in for the greater good of the team simply for one reason, a strong sense of belonging. 

Image courtesy of Stuart miles from freedigitalphotos.net

Image courtesy of Stuart Miles from freedigitalphotos.net

Not just any sense of belonging, no no, as I eluded to in the opening paragraph, there are more reasons to want to do something, than if you have to do something.

Sounds easy, if I was talking about a club or group people belong to, people would soon get that stronger connection. However I am talking about a business, an organisation that people mainly get paid to work for, an organisation where the numbers often seem to be king, no profit no go…

So how do you as the business owner/manager cause this sense of belonging to go beyond the basics of need and get to a top class “one in, all in” situation where you know the people want to be there?

Connect, find ways to cause people to be part of a greater cause, ways to be aligned with the heart and soul of the business. Ways to communicate that they will benefit, just as deeply as you do by doing more, being more they will in return get more.

Perhaps the more they ‘get’ will be satisfaction, a warm sense of “I am part of something worthwhile”, the concept that the money is there but there is more to the equation.

Sounds far fetched perhaps, but in reality there are organisations where people willingly put in, willingly go the extra mile and hang in there to do it all again. Why? A sense of belonging, belonging in such a way they realise that the sum of the parts is greater than the value of the individual parts. As a team they can do more, as a connected and active team with a shared sense of belonging they can evolve to do MUCH more.

How then do we connect these ‘disparate parts’ to become cohesive, to join as one and be a truly mighty force?  Language… It’s what sets humans apart from other animals, it’s what ensures we can, discuss, plan, explore, find answers and ensure a higher sense of belonging can take place.

If you have ever noticed that people who use casual language, slang and the like to get through their daily routines, you will have probably noted their position in life is not one which often inspires. These people often seem to lead lives of deep desperation, working on minimum wages and struggling at every turn. While others with more developed language find ways to forge forward, to explore better options in life, to find depth and more profitable outcomes, and I don’t just mean financially.

Language

  • It helps us express the values we want our teams to align to
  • It gives us the chance to influence people to do great things
  • It assists us to lead
  • It provides opportunities to learn more, explore and pursue our dreams

How are you using language to better your teams, lead, influence and explore better ways to live and be a positive part of this world? Hopefully you will start with the positive values your organisation stands for and ensure your people are with you every step of your value motivated life. Without language we have little to commend us.

Regards

Steve Gray

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