Posts Tagged business tips

Reputations Matter

ReputationYour organisations reputation can be a major key in making sure your business succeeds, lousy reputation and you could go ‘down the gurgler’ unless you have some sort of monopoly.

In a competitive world you are up against competitors who don’t need to run your business down, if you are already losing points by not attending to some key attributes of reputation.

Take a look at the list below, and think about if you even have a small handle on any of these pointers, let alone the whole list.

Nine Key Attributes of Reputation

  • Innovation
  • People management
  • Use of corporate assets
  • Social responsibility
  • Quality of management
  • Financial soundness
  • Long-term investment value (for those with investors of some kind)
  • Quality of products / services
  • Competitiveness – Local and or global

Want people to love your business and therefore buy more, partner with you more, get excited about what you have to offer? Then work on the key traits, learn more about them, work the list until your organisations reputation is where it needs to be.

You will also note in working on your organisations reputation that your business will flourish as you make steps into each area and develop the enterprise more.

Which one will you and your team tackle first?

Regards

Steve Gray free business tips

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New recruit blues

Recruit circleThe good people on the twentieth floor in the HR Dept decided to place a new recruit in your department. Sweet! you need an extra hand, you know the person has been through the induction program on the fifth floor and is “ready to make a solid impression”.

After a short while you find things ending up in the wrong place, time is lost searching for those ‘things’ and training the ‘newbie’ in the job specific details they need to get going, is taking its toll on the work you need to get done.

You knew it might happen, the new person has to find their feet,and in time you get the impression they will be a solid contributor to your team. So what to do to make their start positive, get to a productive point fast and not lose the ‘things’ that everyone needs?

Firstly, know as much about the person as possible in advance… Hopefully you don’t find out about the new person at 5pm Friday with them starting at 9am Monday! If you have been part of the hiring process you might know them very well, if not chat with HR about what’s in their resume, how they handled the interview etc, then check out social media for more details on likes and dislikes.

Secondly, be nice… If  you are a grumpy pain the the butt type of person and are not willing to change long term, see what you can do in the short term. Make the person feel at home, be polite, show them around, introduce them to the other team members. Show them their workspace and where the important things are… toilets, lunch room etc.

Thirdly, give them a buddy… A person who can relate to the ‘newbie’ pass on all sorts of vital information, how things work and has a good grasp of “who’s who in the zoo” this person can do most of the training part with you as a go to sidekick.

Finally, meet chat and listen… The new person can settle in fast, so find time to sit with them and have a chat about how things are going, any specific challenges they might face and ways they might overcome them.

Oh sure there are about a hundred other things you can do to add to this list, like checking their productivity at relevant stages every so oftem against Key Performance Criteria, and even asking them for suggestions on ways to improve things (remember to listen…) and the list goes on.

Make the person feel part of the team fast, then you can sense the notion of having set someone on the right path with the right support.

Regards

Steve Gray Free Business Tips

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Two Types of Business

laptop peopleOne – Local, the type that provides serivces and products to the local community, the money comes in and stays in that community. By doing this the local community moves the money about locally and no $$ gain is made.

Two – Global, the type that draws money into the local community by providing products and or services to the wider world. By doing this the local community benefits by having more $$ to spend.

When regional or city areas look to developing businesses it would pay to know the difference between these two and focus on those which offer the best opportunity for the tasks at hand. In an ideal world there would be a cohesive mix of both types, as the momentum builds for one, so the other would probably need to grow.

The challenge is knowing what to do to be able to build each and provide relevant training and development to boost each appropriately.

Regards

Steve Gray Free Business Tips

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The Web Marketing Connection

Image courtesy of Sommai from freedigitalphotos.net

Image courtesy of Sommai from freedigitalphotos.net

In the hustle and bustle of running a business it can be easy to be confused and concerned about the things that matter. You’re trying to run the business, your mind full of daily details, it’s easy to miss out on what should or could be happening in the business.

Not everyone is good at all areas of the business, many are technically adept at the ‘doing’ side of the business, others more marketing or management focussed. So when things happen you need to know about to grow your business you can soon be overwhelmed. Let’s take marketing for instance.

In the ‘good old days’ marketing was a somewhat simpler affair, sales reps would drop in and sell you everything from T.V. space to to print advertising and sign writing, to name a few. These days there seems to be a more to it.

The technology revolution means people are now hassled via email and directly by organisations saying they can get their website on the first page of google, others say your website needs updating, oh and  how is that email campaign going… The list of questions, technical details and so on is seemingly endless.

Also know that some of these people can provide you with a solution that may not work, it may look alright to you but in the back end functionality details can be missed and performance may not be all you want it to be.

Like anything in business there are times when you have to trust your gut instinct about the people you are dealing with and the way you want to do business. Knowing if the technology solution is right for you can be a minefield but also know that with some research and effective questioning you can find more answers without being too bogged down with ‘techno babble’ here are a few points to consider…

The sales rep says…

  • We can get you on the first page of google – Any body can get on the first page if they google their own business name, ask them to show you examples of sites they have done which have achieved this ranking with appropriate key words. Now call that business and ask them what they thought of the web company in question
  • We can give you an email campaign that works for just $x per month – That’s good any examples of that? Do you have a red hot copy writer that will work directly with me to create sales letter type emails that will suit my prospects?
  • We can link with your social media – Yep so can I, generally it’s a no brainer to add in a link to your site
  • We make it so you can add in new info to your site – Great but is there a catch? Do you train me how to do that? Any others you have done that for? There are free options on the web for creating websites that you can add information to, photo’s videos, text etc so you should have full control of the content on your site.
  • We look after you – That’s great, but can I still have the access details for the hosting, the domain name registration etc so IF I change my mind I can take my web details elsewhere? Some will baulk at this, wanting you to be a customer for life. Others will give you all the details you need to be in control
  • It won’t cost much – For now… What about ongoing monthly fees and what do you get for that ongoing fee? Support? If you are on a tight budget you probably want to think twice about any ongoing fees and charges

There’s a start, I guess it’s all about due diligence in the end, just watch out for the technical details where the sales rep will want to confuse you with foot work, dazzle you with charm and deliver a knockout punch you may regret in the long run.

Here are some other web based marketing articles you might like to check out Content marketing Social media for business Using face book for business

Regards

http://stevegray.biz

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