Compile the guidelines into your master operating procedural documents, begin to live it, refer to it and explore all it has to offer.

Any future steps the organisation takes should be done in light of these core values, then over time these can be ‘tweaked’ to suit.

Now you are fired up to tackle this as a project (even you small business operator…) then here is a link you can email to your team to work with.

Adaptable

Quality

Passion

Accountability

Integrity

Collaboration

Tolerance

Respect

Leadership

And another article on values to tie it all together

Now look at how you bring the various aspects of this together to create great results for your business by taking positive action.

Oh and while you are at it, get your team to explore any other values they think would be useful for your business, drop me a line to let me know via the comments for this post and I will take a look and consider adding them in.

Well that’s my view.

We could spend ages debating the issue, what a brilliant business is, how it’s measured and the results it provides. But I want to focus on the ethereal things which caused it to be a brilliant business. The initial points I put up are a big part of that.

Let’s go back to the start, a business you set up started with an idea, you could see what you wanted, probably saw yourself running it how things would turn out. In your minds eye you saw a plan of action coming to reality and all the key pointers I started this article with are what bought the dream to reality.

It was you in the beginning who put in the effort, you did the thinking, the planning, took initiative, explored options and provided great service to ensure prospects and customers would come back for more.

The next step in your business was a big one, you took on staff, partners and or associates who could see what you saw, felt what you felt and heard the positive accolades for the products and service you provided for customers. You managed to  encourage your ‘team’, they got motivated, excited and became driven to follow in your footsteps.

The results spoke for themselves, happy customers, great products and services and the bottom line reflects the top level positive work everyone puts in.

There it is, your brilliant business, brilliantly utilising your ‘soft resources’ to ensure the ‘hard resources’, products and services, are in the right place at the right time for your ideal prospects and customers.

Sadly all of this is not a common occurrence, in fact it’s a rare situation, one sadly lacking in a world where hope, excitement and the ‘thrill of the chase’ has been eclipsed by businesses which start up and fade, some fast, some slow.

All of the above points and so much more in formation is available to those who want to ensure their ‘business idea is given the best chance of survival in the ‘formative part of the business process’ and thriving in the maturing part of the process, yet too many fail fast.

What annoys me the most is that people who have great intentions in starting their business find the sense of loss palpable. All that was required was the right sort of research, a solid plan of action and the ability to cause people to follow your brilliant lead. Alas too many businesses do not have that and what could be a great start soon becomes millstone.

Let’s ask then, what sort of business do you want to have? One with brilliant prospects and outcomes or one doomed to failing fast? Now ask what will you do to make sure it’s not the latter!

What to do when you are staring down the barrel of staffing challenges and this is just one of your starting points?

In a previous article I looked at What Staff Want. It gives some interesting insights, but how do you figure out how to deliver the things they want or need and get to that point effectively.

Let’s go for the easy option, Brainstorm…

If you already know what they want and or need to do their job effectively, then facilitating a session with them will assist them to at least understand you want to assist them, and give  you an idea of if they want to be assisted.

The real aim is to use the “Collective Intelligence” to get information happening and ideas explored.

You could start out with the list of what people want, then jot down some ideas in advance  of things you believe might match to the job, tasks, attitudes and beliefs. Then you have a chance of connecting with them when the discussion starts and they are scrambling to find ideas. You would probably use your information to enhance their thinking processes if they get stuck, you might add in a pointer relating to an obvious task to spur them on.

Brainstorming can be easy – Set some guidelines and go from there.

• All ideas are good ideas – We can focus on the good ideas later
• Feel free to share – Let people freely add in and occasionally encourage the stragglers to also put in. Invite them to help make things better
• Our aim – To explore ideas on improving this business unit – “We have challenges what will improve things?”
• Work to a time frame so they don’t just lounge about for ages, aim to get ideas on to paper fast.
• Pose some questions to be answered – Perhaps this is the initial brainstorming, getting the issues out as THEY see them, then getting them to provide ideas to answer them
• Write fast, and prod for more ideas – Actively explore concepts as they arise
• Consider a mind map – Do an internet search on the basics of this, it can be a very visual way of getting the thought processes working.
• Collate the main ideas and share them once they are typed up – This can then lead to a plan of action or an attitude shift to some degree.

A brainstorming session should be positive and free flowing. The team should not feel like they are working under duress to come up with ideas. Hopefully after doing this session you will be able to find some excellent starting points to work from. Chances are the team had all the ideas and answers and you were able to positively, openly and honestly listen to them work through the challenges.

Now notice how all of this leads to you being the coach… working with people to get the best from them, without having to hit them over the head and force them to do things. Trust me it’s better that way. Want to be a better workplace coach, try this…

Keeping people happy is one part of the whole business matrix… customers or staff, the common denominator is that they are all people.

To keep one person happy you might find their definition is built on getting a reasonable amount of work done in a standard working day, churning through mountains of meaningless paperwork. Meanwhile the next person is kept happy by having variety and not just being stuck in an office.

So what are the core things they want and how can you provide these for them?

Here’s my list.

• A sense of belonging – Being valued by others, even in minor ways can help to build and maintain their workplace sense of esteem
• A sense of achievement – Some will want to work their way up the corporate ladder, set goals and achieve them
• Contributing and adding value – Beyond their basic agreement, work targets etc, they feel as though they have contributed to the whole business machine
• A sense of purpose – It’s not a meaningless job, it has a role to play and they can clearly sense that
• Organisational integrity – It’s about security, if they know the organisation has integrity they then have a foundation they can believe in and stand by. No integrity, the foundation can give way at anytime this leads to insecurity and can be a reason for staff turnover
• Control – For some this can mean the security that comes from having some measure of control over their situation, it might be minor. For others they want the chance to take control of a department, or a division depending on their level of drive or motivation
• They like be challenged – In ways which suit them, not you. For some it will be big challenges for others it will be meeting a small quota. It comes down to brain stimulus
• They have a suitable work environment – Where it can be controlled, think about it you spend 8 or so hours a day in the business, do you want to spend 8 hours in a hovel or 8 hours in paradise… The choice is a no brainer right? So what’s your environment like? Sure paradise is a BIG step but making it better might only take a few tweaks and a small amount of cash. For those out on the road for instance in a company vehicle, is it clean neat and tidy, new, old, in good repair or a rust bucket. Oh and the Lunch room, a place to relax and unwind, or a stinking cesspool of yuck… (broken chairs etc.)
• They have the right tools – Newish computer – Quiet keyboard – Suitable work chair – Effective other tools

Are there others? Probably, it’s up to you to find out. But armed with this as your starting point you can soon see the sorts of core things staff want. Go and chat with your staff and find out what their wants are.

Now you know what staff what, here’s an article on how you might explore this further.

The aim is to have a staff member who is relaxed about you chatting with them, so you can keep them onside and willing to discuss issues rather than some adversarial situation they can get annoyed about.

Here are a few points to consider;

• You are aiming to make an assessment not a judgement – There is a difference, assessing the situation means researching and working the facts, judging may well mean you could start off on an accusatory footing. Aim to get solid facts first.
• Avoid cornering or accusing them – They may deny anything, then you will be in a harder place trying to get information as they withdraw and may start to lay blame or justify their position – Think about if you would like to be cornered and how you might respond
• Keep things open and honest – You want them to feel as though they can readily and easily relate the information you want with no pressure, lies or any form of creative avoidance
• Ask “Is it okay if we have a chat about work…” – This way you will have a good chance of getting their permission to chat about the issue/s. Avoid asking “So how’s work going” this can set them up to say “Ok… why” and then be on the defensive
• Try the research method – “I’m chatting to a range of staff about things to do with the business, ideas for improvements, how people are going, that sort of thing. Can I do some research with you?” – This can give you permission to ask questions about the business and related info
• Spend some time with them – This may not be suitable in every situation, but perhaps you can spend some time with them “on the road”, meet them on site, or perhaps sit with them for a while in their workspace (maybe chatting about a specific task to begin with.)
• Make it happen fast – Once you have suggested you want to catch up, make sure you avoid dragging things on, this can cause unnecessary worry all round.
• Take good notes – Leaving this part until later can be a trail fraught with danger, collect facts, not hearsay and allegations. Feel free to read back the details and see if they agree with what you jotted down. Consider asking them if they want a copy.

Now that you have set up the chance to have a chat, what will you say? Well it’s going to depend a bit on the angle you take I guess, personally I favour the research method.

• Give them the chance to say nothing! – Somewhere in the opening questions if you can throw this in it can be very useful, “Feel free not to say anything if you wish, it’s up to you” this takes the pressure off straight away and allows them the option to avoid things, chances are they will actually switch on internally and answer practically any question you pose to them.
• Begin with some easy things – “if they have a new vehicle, “So how’s the new vehicle going, one of the other guys is not sure about his…” or “This last six months has been really busy/quiet   how has that been for you?”
• Look for lead ins – They answer one question and it leads on to another that fits well to you finding out more, or causing them to open up more.
• Stack questions – Putting together a bunch of questions in one hit can cause the person to start talking and not stop for a long while – basically you set their brain firing on a range of questions and they just start to respond. It could start like this…”We have been busy this past month don’t you think, It has been for me, and then the summer kicked in and we had those orders come from the retailers, do  you think the upgrade to the computer helped with at or was it just me that thought it struggled, anyway… That’s not what I wanted to ask really… any how, what’s been happening in your area?” – With practice you can stack questions with ease and sit back for a while and get more than just yes’s or no’s to your key question/s
• Work from their viewpoint – How do you see things… how do things feel for you… what do you believe is happening… Do things sound ok from your end? This works from an old American Indian saying of “Walk for a while in the other person’s Moccassions” this can then allow you to get their perspective and may lead you into more of the right questions and or give you some empathy for their viewpoint. It may also give you the real reason they are doing what they do, rather than some smoke screen cover up.
• Small talk can be useful but… – For some people using small talk to lead in to a conversation is normal, easy and very useful, for others however it can be a slippery slide to disaster, with the other person smelling a rat very fast, putting them on the defensive. Know your people, so you can craft your approach to fit to their needs and situation, use small talk for those that do and avoid it for those that don’t use it.
• What’s your biggest challenge and why? – Sit and listen carefully after you ask this one, and ask it only when you are sure you have a measure of trust with them. If they ask for clarification about the question “Personal or professional challenges?” then you are getting closer to the real question, it can get more specific after that as well and perhaps you can use that to your advantage to clarify more questions with details.
• Feed it back to them – Sometimes you can read info back to people to clarify what was said, any points they disagree with you can modify to suit. This is the best time to clarify things while things are still fresh in both parties heads.
• Ask them for answers – “Our chat has identified a bunch of things, if you could solve these challenges, what would you do?” Then sit and listen carefully, you may get some great answers to some big issues, but let them have the chance to respond. Often people will start out by saying “I don’t know…” Then launch into “Well what I would do is…” then take great notes as they unload.

Now you have some solid starting points for  your intervention, hopefully you will get some great information to work with, their views, their reasons why or why not and the chance to provide some answers, hopefully all of which was done with minimal hassle and discomfort. Your next step will probably be to act on your findings, that could raise a whole bunch of other issues for us to explore another time.

Has all of this caught your interest? Well it should and to really get a handle on things consider this, what do your staff really want? find out in the next article, what staff want.

Here are some ways to give it.

• Make things to go smoothly – If there are hassles things can go bad fast.
• Give them timely responses (not waiting) – Make sure you connect with them as fast as possible, they will appreciate it and you will stand out from the crowd.
• Show great courtesy (the best service wins) – Manners matter.
• Respect, their views values and ideals – That does not mean you have to change yours to meet theirs just respect them.
• Give them clear explanations in their language style – Speak at their pace using their tone etc.
• Keep them informed – We have ordered that for you, we will call when it comes in…
• Acknowledge them – Hello – Someone will be with you soon.
• Listen to them – Active listening means you pay full attention to what they are saying, be there (in the moment as they say) so they feel as though you are focused on them

If your organisation is doing this part of customer service  right, then you have a chance to impress people and provide them with what they want, solutions to their needs and wants. Now that’s another story…

• Team exercises – Most people hate the ‘team building’ exercises, then they get into it and like it and then realise there was low ongoing value, but they had a break from work, they just tell the boss it was ok.
• We are a team already – if there are challenges, forcing us to do something about it might just annoy us further. Perhaps HR should have hired decent new team members in the first place! It’s their fault. – Sometimes the way to change things is easier than having people out on a team building exercise, perhaps a series of chats from their ‘coach’ or team leader (same thing) is enough to find an elegant solution or raise awareness of issues.
• Take me away – Taking me away for the weekend to a conference, seminar might seem nice and a big commitment from the company to show it cares, but if it’s my family time, forget it, I will probably just resent it for the first part of the event if not all of the event – Doing it in work time may look like I am getting out of work, but Most will figure that the work does not go away and it might just create more stress.
• Spend the training $$ – I put down we need to do some team building exercises, because usually they are fun, and hey you’re the one allocating the training $$ and if we don’t spend it we lose it. If they are going to do training they want to have a good time and hey, if push comes to shove they might be able to justify it.
• What team issues? – What else in the organisation might be causing the supposed ‘team issue’? Could it be a lack of Leadership, direction, adherence to Co guidelines etc… – There is an old saying that says “Resistance builds first, followed by resentment and finally retaliation” when things start to go astray start asking what’s causing people to become resistant to things in the first place? Then work on that, well before resentment leads to retaliation!
• As a team leader, someone from ‘above’ says we need to do this, why wasn’t I consulted… – see resistance, resentment, and retaliation!
• Does it pay? - A program scheduled over a number of sessions takes people out of a productive work environment and the $$ invested better come back in increased productivity fast. Chances are the $$ return will take a while no matter what the program time frame, even then there are no guarantees, so any benefit may fade over time, just in time for the next team building exercise!
• Programs that create tight knit teams seem to adversely effect the productivity, what gives with that! – Simply put if people get on really well together they start to care on a deep level, before long they are a closely connected group, they worry together, laugh together, share lots of things together, how on earth do they find time to work!

Please understand I see training as a vital part of successful business operations, just that it needs to be relevant, useful and valued in general. If it annoys people and they can’t appreciate the value readily, you might do better to direct the training $$ into other areas.

So who are you listening to specifically?

I guess it depends on what is being said and who is saying it. If a general staff member is saying there is an OHS issue then you will probably be listening intently, but if it’s another issue which could waiver in direction how would you listen, intently, vaguely or other. If it had a positive impact on your bottom line you might listen closely, but if it looked like the opposite you might discard it, but what if it was the sort of thing which could have a long term positive effect but it was not obvious at the time.

If it is the latter then you might ll9isten intently if the person telling you is somehow influential and you take action at everything they say. however if the person isn’t influential a great idea might go by the wayside fast.

Then the trick comes down to your self evaluation of what’s being discussed, may I suggest you listen to everything as if it’s being told to you by a person who’s view you respect (or you are influenced by) and evaluate it from that view (do your due diligence).

You might be surprised at the information you get and the value of it if you do listen carefully as if everything matters. Chances are it will matter, it’s just a question of when.

How connected are you to your team?
How connected are the individuals in the team…

Does it matter, yes… and here’s why.

Your people are your biggest asset, they do the things required to cause customers to pay for the products and or services you provide. No connection, means no communication, no communication no sale. Here’s the issue, its all about having a ‘suitable’ depth of communication.

The same thing applies to the internal customer communications, no communication, no connection, therefore there is probably a low care factor. (seems obvious now I spelt that out huh…)
Change it, discuss it, explore it, push it, use the term “Care Factor” and raise it to a suitable level (too much can push things over the edge).

Now take a look at your “Care Factor” for ALL your team. Here’s some pointers to consider.

• How much do you know about your people?
• Ask them about their day, weekend, issues, thoughts, perspectives etc.
• Chat about their hobbies and interests.
• Discuss work issues face to face every now and then (not just by email or a brief chat as you pass in the hall way).
• Invite them (not literally) to ask you about your interests etc…

Some of you will find this easy, others will struggle and have probably stopped reading for fear of connecting with their staff! Think about all of this carefully, because at the end of the day no connection means no sales, and business needs sales! (one way or the other).Your next questions should be how do I/we connect better!

Four interesting findings about innovation emerged from his workshop.

1. Most large organizations have or have had innovation processes in the form of idea programmes in place. They work to varying degrees, none appear highly successful.
2. Most organizational innovation produces isolated successes, yet does not sustain organizationally over long periods. I used a case study with a 6 year life cycle and that represented a lengthy period according to the participants.
3. None of the innovation programmes discussed had benchmarking or on-going measurement associated with them enabling decision makers to value organizational innovation. Once the innovation had been implemented, it was regarded simply as a part of the business regardless of its impact. As a result, it appears decision makers in organizations are not able to meaningfully assess over time the value of innovation programmes or processes.
4. Whilst innovation programmes might be considered part of an organization’s core values. if they don’t have senior leadership driving them in a coherent and disciplined manner, they have little chance of being considered truly strategic and are likely to die if there is a change in leadership.

Dr.Ralph Kerle

Let’s start with what innovation is, it’s either a quantum leap or incremental process, either way it’s about finding ways forward to produce an organisation which can function more effectively.

The big thing, it’s often about using creative thinking processes to spark the change, however most business processes follow logic and are not often linked to creativity even though they look to innovation for a “way forward”.

There’s the challenge, to take a logical organism (business) and marry it with creative thinking (ideas and processes which may have only a few logical processes as part of them). Especially if there are few examples of creativity making big inroads into business development. (Some would argue market leaders like apple computers fly against this).

Some thoughts

• Use innovation
• Value innovation
• Push to innovate
• Explore it!
• The board should be creative junkies
• The board should be implementing it at every level
• The team don’t get it because they are following the lead (fail on creativity guys)
• Forget JUST innovation go for creativity and see what happens (does it lead to innovation, usually yes).
• Measurement, take a look at the bottom line, are there more dollars, is there greater retention of staff (therefore some reduced costs), are staff happier? You get the idea make a big list and see if the creative invasion has made a difference
• Ask your team to brainstorm the difference innovation and creative approaches might make, then measure that
• Does your organisation have a culture which can handle creative approaches, if not why not and how might you alter that?
• How does the main team get to value creativity and innovation?
• Do your team say “Oh no another silly thingy we have to deal with from ‘upstairs’” or do they look on with interest.
• Plan do check act – try – do check act plan…
• Improvise adapt overcome – try – adapt overcome improvise…
• Replace “They won’t go for that” with “Go for that it might just make a BIG difference”
• Replace “do it now” thinking with “do it yesterday?”
• Think save the world with our actions because we can, via innovation
• Think… explore… create… and or ANY combination of those
• Ask, is the ball rolling effectively or are there any obstacles in it’s way? Now innovate that for results. BIG results
• Pose creative questions at all levels, all the time
• Ask for creative responses to challenges (you shouldn’t have to after a while)
• Ask, what creative process do I not know about that we can use now…
• Hire for creativity first skills, passion and abilities second…
• Hire based strongly on “What creative or innovative thing propelled you in your last role?” (even if they are applying for a menial role)

Enough, either see the road blocks or create the road ahead, make it a golden one with all the trimmings thanks.

What do you want them to…

• Think – The message the marketing in front of the person either makes you think or not. The depth and length of that thinking is probably quite important, I figure as long as it leads to the next step then it works…
• Feel – Does this follow thinking? How do you feel now that I challenged you to contemplate that… (deep huh) but the marketing message (image and or text) probably pushed a few internal buttons to get  you to feel a certain way once you thought about the message
• Do – Action follows feeling as they say… therefore do you want them to sign up – phone – drop in – scan a qr code – read more – follow a link or…
• Believe – The did what you asked (action) do they now believe even stronger that what they did was the right thing to do, I sure hope so.
• Value – At some stage (probably after they have received whatever it was they get from taking the initial action) they will make an assessment about what they have received, if it fits to or exceeds their beliefs about it, and feel good about it then they will value it positively, if not bad news for you!

Get the message/s right so people value what you provide. That will then squeeze out the competition and give your business the edge, and what better place to start than with their  initial contact with your marketing message.

Naturally enough it’s one thing to have a starting point, another to be able to make it happen at other customer contact levels within your business.

I figure if you take a Leaders view you provide the guidelines so the team can follow the lead, therefore you don’t wait for a challenge to arise, you provide a great set of guidelines to ensure things stay on track. If things stray from the path, you then get to put on your ‘coaching hat’ and provide support to ensure the team are aware of the guidelines and assist them to explore how they might have ‘strayed from the path’.

This is one of the reasons I often suggest a great set of Values – Mission and Vision be in place as a foundation to always work from. It allows the Leader to have back up, to allow the team to explore if they are holding true to the values of the organisation.

I guess it becomes a case of ‘see something, do something’ before things become an issue. In a decent situation it can be more of a chat which takes place asking questions about how things are going, and what sorts of examples the team may have about how things are going and if they match to the values etc.

This can be a more powerful position to work from as it works more on the teams internal motivation and thought processes rather than having things imposed or pushed on them when challenges arise. It’s as if they have come up with the solution or drive to solve the challenge, rather than being told the answer.

The real trick to all of this is getting things to fit to the way people communicate – If people are not used to being asked questions relating to ‘values and beliefs’ then they might find it hard to respond, let alone act on the information. However the Leader who is a more flexible communicator will find ways to weave these into normal conversation and start the ball rolling, perhaps using examples of how things might fit in certain situations.

Be flexible in your approach, get in early and lead the team then tweak the details to suit, I’m sure you will find leadership can become a whole lot easier if you try this out.

Many thanks for the phone call recently, I note the last CRM person did not last long in the role… Pity, like you, he sounded  good on the phone, sent me a business card and an intro letter. He also asked me how my car was going. Nice…

Slight problem, the only time anyone has been in touch, has been to send me a Christmas card or to let me know the CRM person has altered.

Sure you did ask if I was thinking of upgrading my vehicle… (nope but I figure you get that kind of ‘smoke screen’ from a lot of people).

I figure you probably make such a lot of calls and get so little from it, iot would look good for your weekly stats however. The good thing about your call is it set me thinking, (And thanks for the nudge!) here is what I thought.

Nice that you called, but where’s the add on, the incentive, the relationship building, the “Hey next time you’re near here drop in for a coffee.”

Ok, so being the generous soul I am, may I give  you a few free chunks of info on how this could all alter.

• The email program your dealership has is okay, but can it be tweaked to take into consideration my interests and let me know about things related to my interests? – Maybe
• Can you send me a birthday card, a hand written one? – Yes
• Can you chat to me about my interests and send me little snippets you might find (other than via email) ? – Maybe
• Can you send me updates on programs your organisation is supporting? (Oh, so you did send me something once… er… what was it again?) short answer… Yes
• Could you share stories of other people using the same type of quirky little vehicle I buzz about in town in… er yeah!
• Could you have an in store tea and bickies session to chat about the latest version of the quirky little car, and developments in the future like an electric version? – Maybe
• How about adding a photo of yourself on the intro letter so I can find you in the dealership and say hi, and thanks for the info, the invites, the great stuff the company is doing? -  Easily, so that’s a yes
• Maybe you could ring me and invite me to be surveyed at a time which suits me… to find out what I love (and possibly hate) about the vehicle. – Yes (I’m a sucker for a good survey!)
• Perhaps you could find a whole bunch of ways to build the relationship with me and others like me, ask me when my anniversary is or any one of a number of events which are of value in my life so you can assist me to celebrate these events and feel like the relationship with you is a special one. – Yes
• How about the anniversary of when I bought that special quirky little car from you, how about we celebrate that too! – YES

So take that to your team and brainstorm a few more ideas, so you can blow me away with excellence, sweep me off my feet and find out what I have been up to lately.

Sure there are a few maybes and a few ‘yes’s’ but it’s a whole lot more to go on than simply one phone call a year and one card… BLEH!

So take a look at your card and see your title, ‘Customer Relationship Executive’ now build that relationship like you mean it. NOTE! The highest level of any relationship is  unconditional LOVE… so get on with the role of loving me, because I might just want what you, have and it could be sooner than you think!

Your aim as a business person should be to make the workplace culture brilliant so the team WANT to be there and readily go the extra mile because it’s the right thing to do, not because things are a have to…

It’s a lot about creating an environment where people get things to feel right, where they get a ‘sense’ that things are good. Let’s start with that.

Your team has a sense of…

• Belonging – In the work you do and the team you are part of, if you belong you will feel a greater sense of esteem, people like to be with people they like and if they readily fit because they were chosen not just for their skills and abilities but also for their team fit then all the better.
• Connectedness – To the people they work with, to the culture of the organisation, to the customers and the overall service and product the organisation provides. It can also take in the broader community with support for groups who do broader works in the community to assist others (Good corporate citizenship).
• Achievement – A sense of achievement can be a great boost to all. In your organisation what gets measured and how do the staff know ‘where they are at’ in the scheme of things, are they meeting quotas? Are they being valued for input? Do they feel like they are part of a team who wants to achieve more… All of these are vital and it’s up to you to see that the team can have a sense of achievement. Stuck for ways to measure this? Just ask the team you will soon get a bunch of ideas for things to measure.
• Contribution and value adding – Do you or your organisation value the contributions of your team? Do the team readily put ideas forward for your consideration? What do you have in place to get the ideas going in your workplace… a suggestion box might seem like a great start but really you might have to ‘kick start’ a few idea development sessions to brainstorm options… but don’t let it stop there!
• Purpose – What is the purpose of your organisation? Those mission and vision statements along with value statements and the like can be a great bonus to people fitting to the purpose of your organisation – It’s probably a great interview question to ask “What do you know about our organisational purpose?”
• Being valued by others – Do others value the people in the team, their contribution, their personality fit, their communication style?  If not why not and what can be done to alter that?
• Organisational integrity – The structural integrity of the organisation is a big factor to people feeling secure and stable in the business. If the business is stable then the team will feel it too and before you know it they will ‘go deeper’ and look at other internal organisational issues (often subconsciously) from the processes to cause things to flow in the organisation to the robustness of systems and hierarchies and connections. It’s a big area to explore… Just like you should not build a business on a poor physical foundation so to the psychological and philosophical foundations they have to work with.
• Leadership – No lead, no direction, from the people to the plans and strategies they have in place to achieve more and create even greater security for all in the team.
• Safety – Last but certainly not least. If the above points add to a sense of safety that’s great, but the physical side of safety is VITAL and will assist the above points to come together, esp these days with a greater focus on softer issues, such as workplace bullying and its prevention.
• Security – The organisation provides a profitable income for itself and the team are aware they are part of a sustainable and solid organisation which is able to ‘improvise, adapt and overcome’ various challenges it may face along the way. Physical security is clearly an issue as well so the team can feel comfortable in the knowledge harm is either eliminated or minimised.

Did you think that business culture was not important? Hope fully now you realise how it’s EVERYTHING in your organisation, without it you may as well throw money out the window, it’s quicker than watching a business fail a long slow death simply because your team had a sense of things not going quite how they should…

On many occasions I have spoken to retailers who say “Oh well what can you do, it gets quieter and you hope for the best, you get on the phone and have a chat to friends, get the juniors to clean up a bit and even open a bit later.”

I have seen many retailers in shopping strips sitting waiting and hoping… some survive some fade away.

How do you get around this issue and ensure your business can make it through tough times and perhaps thrive even though the temperature outside is telling you this really is “the winter of our discontent”.

Add to and ‘milk’ your database - If your business is interesting and has had customers come to your store for those one of a kind items you are known for, then you probably have a database of interested persons. If not then start building one! Make contact and start inviting them in for a fantastic shopping experience. Email and snail mail them AT LEAST 4 times a year (although you can readily do more with Email). Add a subscription service to your website, blog and online store then do everything you can to get people signed up and steadily build your numbers.

Shopping experience - You have a shop… what’s the ‘experience’ like… Do people love your service, your personality, the extras you add on, the items you sell? Or do they just come in because they have to and hate every minute of it. My view… Go for a stunning experience. Figure out how to do that with some brainstorming, internet research and KICK BUTT! – BRILLIANT service should be the first step, great displays, fast transactions, wonderful Staff, acknowledge all people who enter the store with a solid heart felt “Hello!”

Use your time – When it’s quiet in the store, develop your marketing plan and act on it. Devise a HEAP of ways to contact your database, build your database and keep them coming back for as little cost as you can. Email and facebook pages are one way, tweaking your informative and engaging website is another, adding to your web blog is yet another. Oh and here’s a critical one… do not vacuum the floor when people are in the store or anywhere near the store and see you  (or any staff) doing it, I hate it with a vengeance and will avoid the store at all costs (the noise is one thing, the tripping hazard of the cord is another and it’s just plain poor form!)

Get Excited! – If you are running a boring ‘old fart store’ with little life, a gruff disposition and a cold shoulder, prospects will find it hard to want to become customers, let alone repeat shoppers (clients). The more you can add excitement to cause people to want to shop in your store, more the more value you can get from them.

Cause people to take action – Ok so it’s quieter at certain times of the day. Can you run an event (an in-store demonstration or special display) or sponsor a catch up for a small group. Or perhaps you offer great package options you can make happen only at special times, to cause people to come in and stay there for a while. Or what about an in store treasure hunt… each day you could give people clues about where to find the treasure, perhaps online.

Give simple and effective reminders – Promo products can do this, drop a printed pen into their bag of purchases, give then an imprinted gift for purchases over $x. Chat to your friendly branding expert to get more ideas and ways to engage them more often. Add business cards in the bags each time (about 3 each time) people soon keep them for friends if the service is sensational and the experience and products are good.

Create an online shop – People like to buy, so sell to them in a way which fits for them, at home, anywhere in the world! Make it an easy to navigate online shop with Pay Pal as the payment device. And put on those things people can’t really get anywhere else. Avoid discounting the prices, buying is buying! then promote it on your FB page, twit about it, email people overseas and interstate (try to keep your locals shopping LIVE… They will find the online shop soon enough! are there other online or local shops you can connect with? Perhaps they can link to your shop too, you could have a whole community of connected businesses all working together feeding each other leads.

Get out there! – Sitting in your shop will cause  you to go nuts. Get you and your staff out in front and hand out goodies to prospective customers, give business cards,  chocolates “With the compliments of shop X”, a flier, an invitation to an event. (You can have them excited before they even enter the store!)

All of these tips are simply about loving people so they can love you back, and if you love your staff they will love you and the customers, Go on explore ways to give UNCONDITIONAL love to everyone you come into contact with. I think in an ideal world you could get so busy you would have to hire someone to keep this list of innovative connection options happening, as you could be too busy manning the till! Now that would be nice…