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Posts Tagged mums in business

Your business, your image, so who’s in charge of it?

Jul 15

Posted by Steve Gray in Excellence!, Leadership, People! | 1 Comment

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Many smaller businesses get to the point of understanding that to be a business owner and not just a business operator  you need a team of people to run the business and you are now reaping the rewards from doing just that.

While you have been busy doing it and aiming to do it well, is there anything you may have forgotten? For instance the image of the business?

It could be the display space in the window, or the signage which has slowly faded, or the vehicles your delivery people charge about in. No matter what it is, it represents your business image which in turn reflects what people (customers!) think of the business.

Who’s in charge of the image is an important and often overlooked area. Simply put most organisations say it’s the job of the Marketing Dept, while others will shove the responsibility to a junior to “set up the window display”.

Think about the situation and consider having a person (perhaps with a back up person) to ensure each week the “professional image” of the business is run through a checklist. It can be simple to begin with and build from there to become a fully blown in depth process, but please make sure it is a top priority as customers can be quick to judge and long to forget.

Here are some key areas to consider:

  • How well is the cleaning done in all areas, the slightest thing can put people off.
  • Are delivery drivers forbidden from smoking in a vehicle at ALL times?
  • Do vehicles with the business name on them present really well, or do they need to be cleaned and checked more often?
  • Display areas for stock, how good are they, and what are  you comparing them too?
  • Signage, fading or in need of a clean?
  • Your uniforms… up to standard or?

Start a checklist up and ensure the person in charge of the overall image of the business uses it regularly to effectively assess the business image.

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What are your people doing, working… or?

Jul 12

Posted by Steve Gray in Excellence!, Leadership, People!, Planning | No Comments

Everyone seems busy right… But things are not moving very well, the people are all busy? Should I put another staff member on…

These and a whole bunch of other questions could be bothering you if your business is a bit bigger than a few employees.

You think back to the early days of doing everything yourself, you worked 12 hour days and then some, finally getting some breathing space when you took on some staff. You trained them and you could see great progress but now things seem different. What’s happening?

Perhaps your people have found a comfortable place for themselves and are keeping themselves busy (it makes the day go faster…) and not overly concerned about the effectiveness of things.

You have a meeting with your key people “Blah, Blah Blah!!!” you go on about how the key guys should lead the team, how they should get up noses, rattle the cage so to speak, and for a short while you see some “scared rabbits” run about and things pick up and then fade, now they are all back to busy but not overly effective.

Your method of getting people to do things seemed great at the time, but knowing it failed after a few weeks was disappointing, you feel like you have to watch the team the WHOLE time, and that’s not what you want to do.

The answer…

Take a look, wander about, listen, observe start making mental notes. What’s working, what’s not… and what are they doing to look so busy yet be so ineffective!

Ask  yourself…

  • Are they doing “administrivia” and dragging it out to fill time.
  • Are they calling suppliers to get useless info for customers who probably won’t buy anyway, or only want a small quantity of a low priced item.
  • Chatting about ‘garbage’, or doing silly rubbish, which is personal, rather than getting to the tasks, which really need to happen.
  • Are your management team, managing too much and not leading enough? Are they not in a position to connect with staff due to too much paper work, or other garbage which is really just a waste of time.

Any of these can take the wind out of the sails of your business, but before you call one of those “rant and rave” meetings to put the wind up people (which will just buy you more enemies anyway). Consider a different approach.

(And yes here’s the answer/s…)

  • Check out if the team has great technology to support them and make the tasks easy to achieve.
  • Make sure your systems are easy to learn, follow and implement.
  • Use multitasking to keep them mentally stimulated and able to do various new tasks from time to time.
  • Chat to them about what works from their point of view, become a “one on one focus group leader” with each person and get REAL information, not the sort that filters up through the ranks and becomes watered down as a result.
  • Ask what keeps them coming to work, and not just money and holidays.
  • Coach your management team to do the same, train them to build rapport, not build ramshackle bridges to nowhere.

In all honesty if you set up a great business to begin with, you will probably find it can remain that way, but it may need some of your original passion for the business to shine through, so the results you want to achieve can be very tangible, you just need to have the right things happening in the right way… Now go out there and make YOUR business highly effective and get the people doing more of the right things in the right way. Then and ONLY THEN will you really profit from the business you started out with so passionately.

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Featured forum member

Jul 2

Posted by Bren Ryan in Excellence!, People!, Starting out in business, The Board Room | No Comments


1. How did you get started in business?

I think I got started in business from birth. My Mum and Dad had corner stores and I was taught business skills at an early age. (I can remember balancing the till while in primary school… It was one of the ways we learnt to count).

After school I worked in One Hour Photoshops, working my way to Manager by the time I was 19. In 1995 I was offered a “job” at a lab as manager.. Turned out they wanted someone to buy it, so I did. This led to the expansion to 2 suburban Kodak Express stores. In 2001 someone offered me an offer too good to refuse so I took it ? (I took a year off and then took up a position as the EA to the Managing Director of the No 3 Photographic Supplier in Aus.)

Meanwhile my hubby, Mick, had been working in various companies doing Security Screens, Window installation, Blinds, Awnings etc. In 1998, I convinced him he should go out on his own. This business – Abacus Screens and Security – while successful, it suffered from my lack of time to manage the business side of things. (Advertising not planned, very much RE-active rather than PRO-active).

In 2000, he was offered a job at one of his suppliers so he took it. Lesson 1: ONE business at a time ?

Fast forward to 2005 and we moved from Brisbane to the Sunshine Coast. Mick secured a position at a local screen company. (I am still travelling to Bris 3 days a week). Mick learnt very quickly, the coast was grossly under serviced in the security screen business, so we resurrected Abacus Screens in October 2006

Understanding the problems from “Abacus Mach I” we put a number of things in place up front.

  • We made sure we had enough money to start. Printing, advertising, good ute, etc etc etc. Also enough “buffer cash” for 3 months wages, just to take the pressure off.
  • We joined a couple of networking clubs, so we had people to talk to and bounce ideas off.
  • Mick spent a fair bit of time scoping out who he knew (Lots of his old colleagues have moved to the coast and are now in management and decision making positions with building, window or aluminium companies)

Nearly 2 years down the track and all in going along VERY well.

2. What inspired you to become part of the FBT forum?

Gosh it is soooo long ago now ? From memory I was googling something to do with business and came across FBT. I am a forum junkie and join anything !!! Most though get deleted from my Favourites after 3 months or so when I get bored. So I guess the fact I have been a fairly active member for the past 24 months or so is testimony that the forum is vibrant and above all RELEVANT!!

3. What have been your three biggest business challenges (so far) and how have you overcome them?

  • Finding staff- As with many communities, we have a skills shortage on the coast. (Hmmm Well maybe not We have a “committed worker shortage”. Talk to many business owners (especially “tradie types” in any coastal community) and , if the surf is pumping, the sickie rate is high ?)
  • We have overcome this by asking prospective employees LOTS of questions (I asked the forum to give me some questions to ask – Thanks Guys!!) and following up references. My number one telling question with references is “Would you be happy to have “Fred” work for you again?”
  • Marketing – With my background in retail I have great skills in creating a rapport to keep customers coming back and back. Abacus presents a different scenario wherein, generally, we only see our customers once or twice Overcoming this is an ongoing process. I ask a LOT of questions of similar, non-competing businesses. Eg our local winner of “Young Woman in Business” is in the steel shed business, so I rang her up, took her out for coffee and picked her brain.
  • Managing Growth – Mick is getting a reputation among builders for being good ? So being able to say NO is difficult. We have learnt to say No gently, “No you can’t have it in 5 days but is 7 ok?” If he delivers in 5 Great!! But at least he doesn’t have to. Having a buffer allows us to outsource the manufacturing if need be.

4. What five tips would you give to a person starting in business?

  • Know your craft. (It astounds me how many people have NO idea about any part of the business they are in – Often seen in franchise owners)
  • Learn the basics of book keeping. It is VITALLY important to know the basics of profit and loss and the difference between Gross profit and Nett profit. I see too many people who think they can buy something for $10, sell it for $20 and think they have made $10!!
  • Work ON the business. Of course you will read that everywhere, but what does it mean? It is the time to do bookwork, time to think of marketing strategies, time to work on staffing, time for networking. You need to MAKE time. If you feel you have no time because you are actually doing the job- get some staff and let them do the job!! If you have staff for 1 day, use that day to work ON your business.
  • Make sure you (and your family)are healthy. As an employee, it is ok to have a day off to be sick or look after the kids when they are sick. It is much more difficult to do this as a small business. Keep fit and eat well.
  • Balance family life Keep a diary. USE it. I have been known to schedule family time. But it IS important to block time out in your diary for yourself. Remember that in the overall scheme of life, your kids and family is worth FAR more than any business. Little Billy’s birthday party is infinitely more important than any business meeting. If you already had a meeting with Client A and Client B wanted to meet at the same time, you would reschedule… Family is ALWAYS Client A!!.

5. Is there anything you would like to say about being in business, and or being an active part of learning more from Internet type forums?
Internet forums can be a good source of information and networking. FBT has a great cross section of industries and people who are ready to help. There is no such thing as a silly question!

6. The best part about being in business is…
The journey ?
I like to think of any of our businesses like a baby. They took a year or so of sleepless nights and teething troubles, then they walk all by themselves and eventually don’t need you anymore ? Along the way you need to guide and point them in the right direction, they won’t just grow on their own. Discipline is important and , if you get it right, you raise a healthy self sufficient entity, with a life of its own.

Mick Moynihan & Sue Josephson

Abacus Screens
25/6 Beerburrum Street
DICKY BEACH Qld 4551
Ph 5491 5489
Fax 5439 4125
www.abacusscreens.com.au

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Women In Business…

Feb 26

Posted by Emma Rhoades in Uncategorized | 1 Comment

Let’s talk for a moment about women in business and the ‘aura’ or’stigma’ that surrounds this concept.

Being a women in business, plus an owner of a business that targets women in business, I have found that age old impressions and attitudes still exist. I’ve found that the general thinking of many, (including some women), on the subject of business heirarchy tends to follow this outline:

Men in Business at the top of the pecking order

Women in Business coming in way under them

Mums in Business coming in after these.

Now, tell me, why can’t a mum in business shoot up to the top and sit right there with the Men in business?

How do we even evaluate that this is the correct ‘pecking order’?

Tell me some of your thoughts on women in business and why we always seem to be ‘different’….

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