Posts Tagged sales

You did what?

Image courtesy of Idea Go from freedigitalphotos.net

Image courtesy of Idea Go from freedigitalphotos.net

Your business, what have you been up to? I know last time we caught up you had a lot to say about how things were not as good as you would have hoped and you now wanted to give things a boost… so…

  • Did you do more sales this week?
  • Perhaps you tweaked systems to get more sales? – Marketing – Management – Operations…
  • Did you make adjustments to what you offer so you can sell more? Products – Services, perhaps packages of items and or services to make them more attractive?
  • Maybe you gathered the sales team and had a chat about what’s working and figured out what they are up to?
  • You worked on your profile of your ideal customer and from that tweaked your marketing?
  • You reviewed your business plan
  • Worked on your SWOT analysis
  • Worked with your bookkeeper to get more figures on average dollar sales, profitability etc…

Perhaps you did these things instead…

  • You decided it was all too hard and sat about chatting about what you ‘think’ you are doing
  • You put in long hours but have little idea about what took place…
  • You keep telling people it’s all too hard…
  • Stood in the window watching a few people walk by and of those that did, few came in to buy…

Take a look at the first list, did you come close on any of these, or did the week magically ‘slip away’ again this week like in the second list? Chances are you lost the week to procrastination, talking but doing little else.

If you are running a business based on ‘best practice’ or are wanting to, then you should be asking what are the top businesses in my field doing and how am I matching or exceeding that? Chances are they are selling more than you buy using best practices.

Without sales you have no turnover and that impacts right down the line eventually. Therefore what you have to offer becomes a vital part of what you do, if people don’t want what you have in the first place then how can there be any sales?

Perhaps you need to explore what you have on offer, is it good enough for people to bother with or could it be better?

Is it time you took a reality check and figured out what you need to be doing to make your business perform better? Probably, create a plan then work it. Make sure more sales or ‘better’ sales is at the cornerstone of what you are planning.

If you need to pay someone to help you improve your buisness then consider doing that, it might seem to cost in the beginning, but eventually it should become an investment.

Regards

Steve Gray

 

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Ready for answers to your business success?

Image courtesy of Stuart Miles freedigitalphotos.net

Image courtesy of Stuart Miles freedigitalphotos.net

Your business does what it does, you have built it up to be all it can be.

You realise there are only a few things you need to make happen to get positive results.

More sales, more customers and effective systems to deliver the results, right? But other ‘things’ seem to get in the way of this simple approach and you are left wondering what happened.

The simple answer is, there is more to your three pronged approach than meets the eye.

Here’s how it works…

  • Energy – Your team has a certain amount of energy to give to the job they do, things happen to boost or sap that energy, harrassment, poor pay, poor training, poor leadership can sap energy… Get the point, and get good at these things
  • Flow – When things are going great your people seem to get a lot done readily, it all seems to come together like a well thought out plan but more automatically and with greater ease, people will be happier, relaxed and able to get on with things
  • Systems – The policies, procedures, checklists, coaching and mentoring. If these are done well, people know they are working for an organisation that wants positive results. They feel supported and can get on with what they do best
  • Positive values – Things like respect, cooperation, service and quality all come into it. Check your organisations mission and vision, are there values clearly spelt out as part of that? There should be, to ensure all your team are focused on the right approach to each other and the customers.
  • Useful communication – Lot’s of communication takes place, but is it useful? Arguing with customers… not useful (well, rarely anyway). The same with the staff, how well do your team communicate with each other? Excellent leadership often starts with positive and useful communication – Talk, listen and make great notes to implement solid results. Coach and mentor your leadership team to coach and mentor their team members in fantastic ways to make the organisation work effectively

Now you are about to ask “What happens if I don’t have those things or they are out of alignment?” Simple, things slide… Sales, Customer numbers, energy is sapped and the results of all this can cause your business to fold in on itself.

What to do to solve the challenge? Call me to tailor a suitable approach for your organisation 🙂 Ok if that’s not possible take each pointer in this list and work on the details of it with all your people.

  • Learn to train your people to pursue all these points to build organisational excellence
  • Brainstorm with your team to find out how they can assist with these points
  • Listen to the feedback your team provides, then figure out how to implement the positive changes they point out along the way
  • Communicate the positive changes as you introduce them
  • Live with the notion of organsiational change, it happens, so make it happen in a useful way to get positive results NOT the opposite

It’s now up to  you to put this information into action, it may not be easy, it may take a while to achieve, it all starts with you.

 

Regards

Steve Gray

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The Analysis

Sales bags

Image courtesy of Idea go from http://www.freedigitalphotos.net/

Your business has been going for a few years, things are settled to some degree and you have accumulated enough financial data to start making some planning sense out of the numbers.

You know the amount you take home isn’t much and you avoid talking about it hoping things will pick up but things are not improving. You note to yourself how easy it is to lose track of what you need to do, crunch the numbers. So get to it and start crunching!

What’s that? You don’t know what to look for, well try these pointers as a starting point.

  • How many sales per week – How many people bought something, then ask how many items on average did they buy? these figures can be useful, if you know that 200 people came into your shop for instance and only 20 of them bought, that might seem a sad number, however if 15 of those 20 purchased 10 items that might make a big difference, especially in a store with higher priced items.
  • The average dollar sale – How much did you average for each sale you made, e.g for each person who purchased, what is the average they pay? If the average is high and you notice the daily takings start off low, then it’s reasonable to expect the next few sales will be higher.

Using the above as starting points you can now see where you have to focus your attention, either you need to get more people in the door, or get more of those currently coming in to buy more. Let’s say 80% of people in the door currently buy, then you need to find ways to get the average dollar value spent to rise. If the percentage of purchases is low then you might need to get the number of visitors to rise. Having both rise would be a big bonus!

In an age where most people are keeping a close watch on their business figures due to having to comply to tax guidelines and most are using accounting software to do so then you can extract lots of data from most of these programs or at least export the raw data to put into a spreadsheet to get the reports you really need.

I have the data what now?

  • More customers – If you need more, then your marketing needs work. Can your ideal target market readily find you? Focus on these people in the best way possible to boost your numbers. What about the level of new customers coming in each week, do many of these people stay or move on, then perhaps the customer service side of the business needs work to retain more of the already existing numbers of prospective customers walking in.
  • Higher average dollar sales – Try up-selling, “Oh if you buy that do you need this as well?” the add ons can be the difference between make or break some times. Try raising your prices, perhaps your prices are already too low (you do research your competitors…Don’t you?)

To recap you either need to be getting more of the right people into the business to buy, or you need to up the value of the sales made. Now search in the rest of our resources to find ways to do just that.

Regards

Steve Gray

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